Not all signs can be registered as trademarks. In order to be registered, signs must comply with the following requirements:
- lawfulness, meaning that the sign cannot be against common moral and public order and cannot be such as to deceive consumers on the origin and quality of the distinguished product.
- novelty, meaning that the sign cannot be anticipated by an identical sign or by a sign that can be confused with it, which has been registered or used by others as trademark, company nameor sign for identical or similar products or services.
- distinctive character, meaning that the sign must be capable of giving immediate recognition to the product or service with respect to analogue products or services on the market.